I work on website visibility in search engines and AI answers. I combine technical SEO, content strategy and development to identify the right actions, implement them and track their effects.
Strategy definition and execution · project management, planning and budgets · agency management · coordination across departments
SEO & GEO
SEO/GEO strategy, content and visibility monitoring · technical, e-commerce and international SEO · structured data, link building · paid search / Shopping synergies
AI & automation
Workflows and task automation · code and interface prototyping · AI features integrated into websites through APIs
UX & e-commerce
User journey and conversion optimisation · UX benchmarking and A/B testing · tracking implementation · performance analysis, in-depth reporting and recommendations
Front-end
HTML, CSS, JavaScript, version control · CMS management and development, advanced webmastering · responsive design, accessibility and web performance
Selected professional experience
E-commerce SEO & UX Project Manager
Nespresso Switzerland
La Tour-de-Peilz, Switzerland
Define and lead the SEO, GEO and editorial content strategy, setting priorities and coordinating across departments.
Implement technical and international SEO improvements, conduct keyword research and manage the editorial calendar.
Develop and integrate front-end features supporting SEO, UX and overall e-commerce performance.
Manage and evolve a Drupal CMS, including functional scoping, backlog management and agency coordination.
Implement Google Analytics tracking, dashboards, A/B tests and performance monitoring.
Provide cross-functional technical support and build automation tools and AI workflows.
E-business Rollout Webmaster
Nespresso Global · Amaris consultant
Lausanne, Switzerland
Supported markets during the rollout of the new website and new features.
Trained webmasters in using the tools and advised them on digital strategy.
Developed front-end scripts to work around platform limitations and provided technical support to markets.
IT Configuration Webmaster
Nespresso Global · Amaris consultant
Lausanne, Switzerland
Automated website and feature deployments across multiple markets.
Built data import and export scripts.
Resolved bugs and provided technical support for the e-business department.
Webmaster / SEO
Fécamp Services
Paris, France
Built a company website and an e-commerce site from scratch, covering strategy, design, development and content.
Optimized SEO for competitive keywords through technical work, editorial content and link building.
Improved other acquisition levers including SEA, social networks and print directories.
Education
SEO conferences
SEO High Level, SEO CAMP’us, SMX Advanced, TEKnSEO, Visibilité Live Camp.
Professional Bachelor’s Degree, Multimedia Internet Webmaster
Université d’Aix-Marseille
University Technology Diploma, Communication Services and Networks
Université Paul Sabatier Toulouse III
Scientific Baccalaureate
Lycée Maréchal Soult
Languages
French: native
English: full professional proficiency
Spanish: basic knowledge
Interests
Logic games and escape rooms; travel and new experiences; food and gastronomy.
Audience measurement
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French-speaking Switzerland
French: native
English: full professional proficiency
Spanish: basic knowledge