UX & e-commerce
I improve user journeys from acquisition to conversion. I use testing and performance analysis to choose improvements and measure their impact.
Journeys and conversion
I identify obstacles that make it harder to find a product, understand an offer or place an order. I improve navigation, the way information is presented and interactions to make these steps easier.
I draw on UX best practices and comparisons with other websites to identify improvements. I adapt these ideas to users’ expectations, the offering and the website’s objectives.
Testing and experimentation
Where appropriate, I use A/B tests to compare versions of a page or an element of the journey before rolling out a change.
I define what the test should improve and which metrics to track, then analyse the results to decide whether to keep, refine or discard the change.
Performance measurement and analysis
I implement tracking events and dashboards to measure interactions, conversions and the steps in the user journey.
Alongside regular monitoring, I produce in-depth analyses and reports to explain performance changes, identify where users struggle and recommend which improvements to prioritise.
Let’s talk SEO, GEO and web projects.
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