SEO & GEO
I improve website visibility for searches that matter to the business, in search engines (SEO) and AI-generated answers (GEO). I work from strategy through to implementation.
Strategy and coordination
I set SEO, GEO and editorial priorities based on business objectives. I build the action plan, organise the schedule and manage the associated budgets.
I coordinate agencies and teams through a holistic approach to Search, building synergies between organic results, paid results, Shopping and AI answers.
Technical SEO and GEO
I diagnose barriers to visibility in search engines and AI answers. I examine crawling, indexing, resource access, JavaScript rendering, structured data and web performance (Core Web Vitals), among other areas.
I design and implement solutions that account for the architecture and available resources. My work includes international and e-commerce SEO, as well as migrations.
Content and external visibility
I use what people search for to decide which content to create or improve. Keyword research informs the editorial calendar, page optimisation and internal linking.
I work on acquiring external links and how the brand appears in search results and AI answers. Tracking its visibility by page, topic and model guides the next steps.
Let’s talk SEO, GEO and web projects.
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